Audience reception and the influence of new technologies on today's audience. case study: argentine cinema and its relation to the problems of the latin american cinema

Abstract

On the basis of the complex relationship between audience and cinema, we will try to establish, taking the reception theory and the study of public opinion into consideration, the reasons why people watch, or do not watch, national cinema. We will focus on Argentine cinema in particular and Latin American cinema in general, with the aim of determining the ways in which people access and consume this cultural product (through cinemas, DVDs both of official edition and copies of materials of free circulation, which is something very common in all of Latin America). We will also study the way it is watched on local television, which has channels intended to disseminate national cinemas, mainly Argentine cinema, and the way in which it is increasingly available on the web. We will analyse the incidence of new technologies in these habits.