Internet o el futuro de la publicidad local

Magdalena Mut Camacho

doi:10.35742/rcci.2003.8.e197

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Published: Nov 12, 2003

DOI: https://doi.org/10.35742/rcci.2003.8.e197

Magdalena Mut Camacho

Jaume I University

https://orcid.org/0000-0002-1456-8567

Abstract

Una definición de las ventajas de la publicidad podría ser que ésta sirve para fortalecer los vínculos entre el consumidor y el producto o la marca; pero esta regla que rige para cualquier tipo de producto o servicio, independientemente del ámbito geográfico en el que se halle enmarcado, encuentra un difícil acomodo en el ámbito local.

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How to Cite

Mut Camacho, Magdalena. 2003. “Internet o el futuro de la publicidad local”. Revista de Ciencias de la Comunicación e Información 8 (November):35-40. https://doi.org/10.35742/rcci.2003.8.e197.

Issue

Volume 8 (2003)

Section

Articles

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Author Biography

Magdalena Mut Camacho, Jaume I University

Doctor in Business and Institutional Communication from the Jaume I University and a degree in Information Sciences from the Autonomous University of Barcelona. Professor in the Department of Communication Sciences at the Jaume I University of Castellón. He has been teaching at this institution since 2002 and has a six-year investigator accredited by the CNEAI. She is co-director together with professor Joan Costa of the International Master of Communication Management and Direction for Latin America. His teaching and research activity focuses on the intangible management of the organization, corporate reputation and corporate communication. He teaches the degrees in Advertising and Public Relations, in Audiovisual Communication and Journalism, as well as in the official Master's Degree in New Trends and Innovation Processes in Communication at the Jaume I University of Castellón.