La comunicación como táctica de la estrategia empresarial

Magdalena Mut Camacho

doi:10.35742/rcci.2002.7.e203

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Published: Dec 1, 2002

DOI: https://doi.org/10.35742/rcci.2002.7.e203

Magdalena Mut Camacho

Jaume I University

https://orcid.org/0000-0002-1456-8567

Abstract

Durante mucho tiempo, en la empresa, tuvo un papel hegemónico la comunicación publicitaria. El siglo XX trajo el gran desarrollo de la comunicación de masas, de los grandes medios de comunicación, y con ellos el desarrollo de la publicidad como instrumento fundamental del crecimiento espectacular de la producción y el consumo.

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Mut Camacho, M. (2002). La comunicación como táctica de la estrategia empresarial. Revista De Ciencias De La Comunicación E Información, 7, 27–32. https://doi.org/10.35742/rcci.2002.7.e203

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Volume 7 (2002)

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Author Biography

Magdalena Mut Camacho, Jaume I University

Doctor in Business and Institutional Communication from the Jaume I University and a degree in Information Sciences from the Autonomous University of Barcelona. Professor in the Department of Communication Sciences at the Jaume I University of Castellón. He has been teaching at this institution since 2002 and has a six-year investigator accredited by the CNEAI. She is co-director together with professor Joan Costa of the International Master of Communication Management and Direction for Latin America. His teaching and research activity focuses on the intangible management of the organization, corporate reputation and corporate communication. He teaches the degrees in Advertising and Public Relations, in Audiovisual Communication and Journalism, as well as in the official Master's Degree in New Trends and Innovation Processes in Communication at the Jaume I University of Castellón.

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Magdalena Mut Camacho, Jaume I University