Public Relations and Trust

Abstract

The crisis derived from the COVID-19 coronavirus pandemic has fueled, not only in Spain, but also worldwide, the latent debate since the beginning of the 2008 economic crisis about the need for the public to find trust in organizations. Trust, of course, in public institutions, but also in companies and private entities with which they are related, in such a way that it is this question, trust between organizations and their publics, the central element of any effective communication strategy. Nowadays this, together with the crisis of confidence in advertising and even in the information disseminated by traditional and digital media, derived mainly from fake news and disinformation, makes Public Relations emerge as an academic and professional discipline with the greatest potential for growth to generate a stable and effective communication between organizations and public.

Through this issue, the journal of Communication and Information Sciences calls for the submission of articles that analyze, both from the point of view of professional practice and pure academic research, the creation of relationships of trust with public through the use of strategies and techniques of Public Relations, both in the public and private spheres.

Keywords: Public Relations, trust, public, crisis, publicity, misinformation.

Deadline: 01 September 2021