THE ACTIVITY OF THE FILM COMMISSION IN THE GALICIA-NORTH PORTUGAL EUROREGION AND ITS PARTICIPATION IN THE AUGA SECA SERIES

Abstract

Introduction: Film commissions serve a dual purpose: commercially, they aim to attract the highest number of audiovisual productions to a specific area, and technically, they strive to meet the needs of these productions. These entities significantly contribute to the positioning and promotion of the territory, providing direct and free publicity, and consequently, economic benefits. Methodology: The collaborations and co-productions between the public broadcasters of Galicia (CRTVG) and Portugal (RTP) are examined, highlighting the importance of these initiatives over the last decade due to linguistic and cultural similarities. Joint projects, successful cases like the series "Auga Seca," and the promotion of language and territory in the productions of both channels are analyzed. Results: A progressive increase in collaboration and co-production agreements between Galician and Portuguese audiovisual producers is observed, boosting audience interest and the growth of productions in various formats. Discussion: The research highlights how film commissions, through these collaborations, promote the Galicia-North Portugal cross-border region as a cultural and tourist destination, contributing to the formation of the Galicia-North Portugal Euroregion brand. Conclusions: The hypothesis of an increase in audiovisual collaboration and co-production between Galicia and Portugal is confirmed, demonstrating the value of film commissions in the cultural and economic promotion of the territory.