Digital Communication: Strategy in Health Literacy

Abstract

Introduction: This article focuses on the relevance of Digital Literacy in the field of Health and the role of Digital Communication in disease prevention and health promotion among citizens. Methodology: A qualitative approach was used, relying on the collection of documentary information and interviews with experts in the area (qualified informants). Moreover, real-life cases were presented to reinforce the conclusions obtained. Results: A concern was identified from the World Health Organization regarding the need for information and training using digital means, emphasizing mobile health. There was also a trend observed among academic and commercial institutions to prioritize the use of digital media, particularly smartphones, and the importance of 5G to facilitate connections in hard-to-reach areas. Discussion: The research highlights the growing importance of digital media in the field of health, especially concerning disease prevention and health promotion. The significance of 5G and smartphones is underlined, offering connection opportunities in previously inaccessible areas. Conclusions: The use of digital means in communication management is essential for effective Health Literacy, which in turn can significantly contribute to a better quality of life for citizens.