Collaborative Work as a Tool For Personal Development. An Experience in a Marketing Subject

Abstract

University education is evolving from a traditional individualistic model, based on the transmission and reproduction of knowledge to a new model, in which the student involvement in the tasks is total. The European Higher Education Area provides, inter alia, the cross competition for collaborative work. Collaborative work is a teaching method based on group work, pursuing an improvement in performance, and student interaction. As one of its main characteristics consensus building, through the collaboration of members of the group, where authority is shared and everyone accepts responsibility for the team's actions. Collaborative work focuses both, on the cognitive benefits of the exchange of information, views and perspectives that occur when working in teams; and achieve an improvement in social relations. This paper shows the application of collaborative work as a teaching methodology in a marketing subject. Students get acquire both, learning outcomes and develop the established competencies and improving social relations of the group, and increase their personal development.