Public Relations and Trust
The crisis resulting from the COVID-19 coronavirus pandemic has rekindled, not only in Spain but also worldwide, the debate that has been raging since the beginning of the economic crisis in 2008 on the need for publics to trust organisations. Trust, of course, in public institutions, but also in the companies and private entities with which they relate, so that this issue, trust between organisations and their publics, is the central element of any effective communication strategy today. This, together with the crisis of trust in advertising and even in the information disseminated by the traditional and digital media, fundamentally derived from fake news and disinformation, makes Public Relations emerge as the academic and professional discipline with the greatest potential for growth in order to generate stable and effective communication between organisations and publics.
The Revista de Ciencias de la Comunicación e Información calls in this issue for the submission of articles that analyse, both from the point of view of professional practice and purely academic research, the creation of relationships of trust with the public through the use of strategies and techniques of Public Relations, both in the public and private spheres.
Keywords: public relations, trust, publics, crisis, advertising, misinformation.
Coordinated by:
Dr. Iván Puentes-Rivera
Professor of the Department of Audiovisual Communication and Advertising and coordinator of the Degree in Advertising and PR at the University of Vigo (Spain). PhD in Communication, Master in Communication Research and Degree in Advertising and Public Relations. He has extensive professional experience in the field of political communication and public management. PR applied to politics, electoral debates, transparency and disinformation are his main lines of research.
https://orcid.org/0000-0003-1982-0984
Dr. Marc Compte-Pujol
Lecturer in charge of the Faculty of Information and Communication Sciences at the Universitat Oberta de Catalunya (UOC) and associate lecturer at Blanquerna-Universitat Ramon Llull (URL). Member of the Learning, Media & Social Interactions Research Group (2017SGR379), where he researches on Public Relations and strategic communication. Communication consultant and content creator.